Curated ag data sets

We help growers leverage agriculture data

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Verdova’s value prop

Context

Growers are the producers of agricultural data

When asked to name commodities produced on the farm, most intuitively think of crops such as corn, wheat, or soybeans. However, over the course of everyday operations, growers are producing something else; a commodity which has quicky surpassed oil as the world’s most valuable resource: Data

Problem 

Growers realizing minimal benefit

While large corporate conglomerates and farm-tech entrepreneurs have utilized grower data to generate billions in value for themselves, critical constraints have prohibited growers from receiving any material benefit from the valuable resource they produce. 

Solution

Eliminate constraints

In creating a platform which standardizes and aggregates data across farms, Verdova is eliminating these constraints, creating a pathway for growers to become relevant in the conversation of data.

“So what it’s done is make companies hugely rich, which is fine. I’ve got no problems, but why would you not—throw me a bone, you know? Why can’t a farmer participate in giving his data, and getting paid for it?”
– Cleveland farmer

How we help make growers’ data valuable:

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Standardization

Verdova solves the constraint of standardization by building integrations with existing data systems and streamlining the process of cleaning and re-organizing data into a standard and consistent form. 

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Critical Mass

Once organized into a consistent format, information can be aggregated across farm operations into robust data sets thereby satisfying the size requirements of large downstream buyers.

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Marketplace

With an aggregated and standardized data set that can fulfill the critical mass requirements of downstream buyers, Verdova will initiate data sale agreements, providing growers with an array of data monetization opportunities.

Meet the team behind Verdova.
Growers are at the core of our business

Andrew Glaros
Andrew Glaros

Andrew supports the Verdova user experience, ensuring that farmers and partners benefit from intuitive, easy-to-use software. Andrew brings 15 years experience as a product designer for business-facing agriculture, supply chain, and sustainability data tools.

Andy Jenks
Andy Jenks

Andy continues six generations of farming legacy that began in 1841 with Erastus Jenks. Andy owns and operates Jenks Family Farms with his brother, Tom. The farm has grown immensely since inception to encompass a large area with its headquarters in Monmouth, IL.

Clay Sellmeyer
Clay Sellmeyer

Clay is Chief Operating Officer at Verdova. Clay has over 20 years of experience in the Ag Industry with Dow and most recently with BASF. Clay is focused on driving customer experience while developing relationships with suppliers and growers to realize the power of grower generated intellectual property.

Austin Endress
Austin Endress

Austin is Chief Executive Officer at Verdova. His attention is primarily directed toward establishing strategic direction, managing key initiatives, and ensuring achievement of planned growth objectives.

Max Feinberg
Max Feinberg

Max is Chief Technology Officer at Verdova. He is a machine learning and robotics expert who is passionate about leveraging data to make informed decisions to help improve all manners of how systems operate. He has a wide range of interests and has worked on several projects associated with Fortune 100 clients and NASA.

Peter Rainer
Peter Rainer

Peter is a Field Data Manager at Verdova. He has spent the last 7 years helping customers maximize their earnings through additional opportunities. He understands the vital role that data plays in modern farming and is dedicated to helping customers leverage their valuable information to secure better outcomes for their operation.

Steven Schlax
Steven Schlax

Steven is a Data Engineer at Verdova. He enjoys spearheading multidisciplinary work and has a passion for quality data. He studied Aerospace Engineering and Physics at the University of Illinois and has experience ranging from hardware design to novel algorithm development and productization. He seeks combining his interests with a deep understanding of data to produce robust systems capable of gaining insight from the world and making major value add decisions.

Lauren Morris
Lauren Morris

Lauren is a Grower Success Manager at Verdova, bringing 9 years of experience in the Ag-Tech and Grain industries to help growers harness the power of technology for data-driven decision-making. She specializes in guiding farmers to optimize every aspect of their operations—from crop selection and soil health to harvesting and distribution—ensuring they maximize value and profitability. Lauren is passionate about building strong, long-term relationships with growers, providing them with the tools, insights, and ongoing support necessary to achieve sustainable success for generations to come.

Megan Huffman
Megan Huffman

Megan is a Grower Success Manager at Verdova, bringing diversity in agriculture technology through her background in education, row crop and livestock industries. She started her career in high school agricultural education and ventured to finding her passion in teaching producers and growers how to maximize their profitability, with use of technological integration. The best part of working in Ag-Tech is hearing the excitement from the grower when they see the results of what technology can do for them. She strives to build relationships and show the benefits and ease of technology by providing specialized training to all generations.

Dustin Aylesworth
Dustin Aylesworth

Dustin is Head of Grower Success at Verdova. He has over 15 years of experience in the ag industry including seed production, retail, and precision agriculture. Most recently, he has worked with companies like Granular and Corteva Agrisciences in the Ag Tech space. Dustin works with stakeholders and growers to build more efficient processes and tools leading to a better overall grower experience.

Samantha Horvath
Samantha Horvath

Sam is Head of Product at Verdova. She is a strategic, analytical, and innovative professional with 10+ years of experience in agricultural and environmental sciences. She translates complex research and ideas into accessible content, particularly in agricultural technology and sustainability solutions. Her expertise spans scientific writing, research analysis, and providing content that bridges the gap between cutting-edge innovations and real-world applications.

Alec Thompson
Alec Thompson

Alec is a Software and Data Engineer at Verdova. Hailing from West-Central Illinois with the self-imposed title "Curious Corn Connoisseur," Alec developed interests in ag and technology in high school and has been working in ag tech since. Alec brings experience from Precision Planting, John Deere, previous ag tech startups, and his side-business providing IT services to farms and small businesses.

Keith Colgrove
Keith Colgrove

Keith joins the Verdova team as a Key Account Manager, after a long distinguished career with Monsanto/Bayer. He continues to farm and and work with ag producers throughout the Midwest.

Connect your data with us

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How does Pricing Work ?

Not a thing, at Verdova we are building clean verified data a scale to create revenue generating opportunities for farmers.

What is the catch?

There isn’t a catch, we believe Verdova will be an industry changing partnership for growers and welcome you to find out for yourself.

How good does my data have to be?

We work with multiple levels of complete and fragmented data. Connect with one of our engineers to better understand your data quality and what the future holds.

How do I control my data?

Verdova will not share or use your information without your permission.

When do I get paid?

Once you decide to participate in a data deal, our goal is to get you paid within 30 days of meeting the requirements.

How much can I earn from my data?

To date, our growers have been paid an average of $5,100 each.

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